SELLER REPRESENTATION

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Selling a house on your own can be an overwhelming task.  There is liability and lots of paperwork.  This is why it is wise to hire a licensed REALTOR® to represent you. Make it easy on yourself by putting your home in the hands of a seasoned professional. We have the experience to market your property and showing your home to for your best advantage and profitability. 

As your REALTORS®, there's advertising to plan and budget for, open houses and private showings to arrange, purchase offers to negotiate, contract contingencies to worry about, and complicated paperwork to fill out. 

If we met with you in advance for our Complimentary Pre-Listing consultation, then the only thing we would do is discuss the current market climate and provide you with a comparable market analysis to determine the most appropriate price for your home. As the Seller, it is always your decision!  We will provide home staging advice (if necessary) and suggest landscaping changes that will help draw buyers in. We will advertise your home through a variety of methods, including local publications and online MLS® listings. We also have the ability to market your property throughout all of the KELLER WILLIAMS offices throughout the country.  

When it comes to negotiating a purchase offer, we will make sure that you get the best price the market will allow. We will help you understand contract contingencies and details of the closing process, in addition to handling all the paperwork for you. Essentially, we are here to represent you throughout the entire selling process, and to make sure that your real estate transaction is a positive and profitable experience.  Whether you are in a trust, if you are in probate, possibly a short sale... we have the experience to guide you through the process!

We are passionate about our work and look forward to the opportunity to represent you and your family in moving on to your next chapter!

If you have a $10,000 medical issue or $100,000 legal concern,  you likely would insist on a highly educated consultant.  When it comes to your “most valuable asset” wouldn’t it make sense to insist on the same?  While the average REALTOR® has a high school education, the Gold Key Team’s advice is coming from college and university degrees with a combined 38 years in the real estate industry with a support team where that number is multiplied ten-fold!

If you have a $10,000 medical issue or $100,000 legal concern,  you likely would insist on a highly educated consultant.  When it comes to your “most valuable asset” wouldn’t it make sense to insist on the same?  While the average REALTOR® has a high school education, the Gold Key Team’s advice is coming from college and university degrees with a combined 38 years in the real estate industry with a support team where that number is multiplied ten-fold!

We see more homes than most can imagine.  We do Open Houses regularly so we have a feel for what people are looking for in a property.  We are happy to offer complimentary pre-sale consultations and improvements you can make prior to listing your home for sale.  Whether it be simple things in the front of the house for curb appeal or telling you the hard truth about what may be a turn off in your home and make the time on market much longer.  Additionally decluttering and cleaning are the easiest thing a homeowner can do prior to selling.  Less is more and clean, clean, clean.  It is our goal to assist you in getting the highest possible price for your home and what you can do to get your home in that condition.  Additionally, research shows that professionally staged homes sell for as much as 10% more and definitely sell faster, typically yielding several offers!  At $3.00-$9.00 per square foot for staging fees, our added benefit of “courtesy staging” is simply to assist in selling the home faster!  Yes, you read that right, $3.00-$9.00 per sf!  These are not required and we allow you to choose what you will do.  It is your home!  We are here to help!

Always leading the industry, the Gold Key Team has available 3D photography for Virtual Tours, professional drone technology, lifestyle videos are available, along with our top quality and professional photography to elevate the buyers excitement and your sales price!  We can add a floor plan if we feel it would be an added benefit to the marketing of your home.  Additionally, the Gold Key Team regularly distributes Full Color advertisements of your home before, during and after the sale!  

We create a custom color property brochure or flyer 

Top tier professional photography, drone videography, 3D Matterport for a Virtual Tour (perfect through Covid19 crisis), floor plans, etc.

Your property will be presented to all of the Southern California Keller Williams agents With owners permission, an Open House for the entire Keller Williams and Brokerage community (as permitted by State and Dept of Real Estate until further notice)

We create a personal website for your home

A detailed description of your property with color photographs and a link to the website will appear in the Pacific West Association of Realtors as well as all the entire California Regional Mulitple Listing Service participants and aggregate websites such as Zillow, Realtor.com, Trulia, etc.

Social Media platforms such as Instagram, Facebook, Twitter, TikTok, Pinterest, Yelp, etc.  

Email blasts throughout the real estate community

Pre - During - and Post initial listing advertising throughout the community